Straightaway Cocktails

North and Straightaway got together to tell a Maker Story like you’ve never seen. We made sure to ramp up the fun while keeping “meticulously crafted cocktails” at the center of this joyful and offbeat Maker Story. I was responsible for art direction, editing and animating the videos throughout the campaign.

Episode 1

The flagship long-form Maker Story episode that set the tone for the remainder of the campaign.

Shortform

We flighted additional short form films to supplement the original maker story.

Social

We serialized a simple concept to feature key Products throughout the year. Open. Pour. Enjoy.

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Credits

Client: Straightaway Cocktails
Agency: North
Creative Director: Lori Jones
Art Director: Blake Caudle
Animation & Editing: Blake Caudle
Music: John Askew
Design & Illustration: Marika Van de Kamp, Blake Caudle